Marketing Plan For The University Of Queensland Medical...

1.0 Introduction To ensure the future successes of products and services, they must be effectively marketed to prospective customers and clients to attract market interest. To attract interest, it is in the best interest of any organisation to create a marketing plan. This report will analyse and identify information that may be used for the purpose of a marketing plan for the University of Queensland Medical Society (UQMS), Ashintosh Foundation (AF) Teddy Bear Hospital (TBH). Background information of the TBH will be given, and from this the current marketing situation will be discussed, along with a SWOT analysis, analysis of the service objective goals, determining the marketing strategy, and identifying integrated marketing communication (IMC) issues. The information given is designed to assist in the implementation of a marketing plan. 2.0 Purpose of a Marketing Plan When developing a marketing plan, it is imperative to discuss its purpose. 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